The Apple Way

Author: Jeffrey L. Cruikshank

More than just a history book, “The Apple Way” offers “12 Management Lessons From The World’s Most Innovative Company.” With topics ranging from the love/hate relationship with Mac User Groups to why Apple has an edge over Microsoft because they control the hardware AND the software of their products.

In all, this book addresses the history and business side of Apple and not so much the technology side. In it’s most basic reading, you learn the four rules.

  1. Make the customer king
  2. Make the product king
  3. Break the marketing mold
  4. Build the learning organization

And how Apple did them right…and wrong.