Author: Glenn Reynolds
Glen Reynolds’, most recent book, is one of the most optimistic books I have come across in a long time. The book gives a big-picture view of how technology is making the little guy matter a lot more than he has in a long time.
Reynolds’ optimism is infecting. Any aspiring blogger, entrepreneur, or anyone starting out on their own, especially in the content-creation and online publishing areas, will be greatly inspired by this book.
What author Guy Kawasaki says:
This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.
The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking.