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Monthly Archives: July 2018

How Can Non-Tech Companies Continue to Thrive in a Tech-Oriented World?

When the 90’s ushered us into the digital age, cutting-edge businesses began making websites and building their digital presence. However, only in the last ten years has it become absolutely necessary for every business, no matter how non-tech, to be fully ‘digitally transformed’. What this means is that your business needs a well-made website, an interactive mobile app, online customer service, and a suite of software that supports your industry functions. Even if you are a small brick-and-mortar business with a local-only customer base, society has changed. Foot traffic and street signs are no longer the primary way people choose a business and phone lines aren’t even the leading form of customer contact anymore. Instead, your customers are using search engines and mobile apps to find the venues and services they want, they check online reviews, they investigate a business’s website, and they might even reach out through live chat, text, or email before making their decision. Continue Reading